Objective

Create a 30-second trailer to promote the Harry Potter book series to 8-12 year olds, emphasizing the magic of the books as opposed to the films. The magic element, barely contained by the book, strives to break out via shadow art.

My Role

At iMundo, I served as Animation Director and Project Manager for this trailer for Optimistico and their client, Scholastic. I was entrusted with conveying Optimistico's creative vision to our animation team and keeping the project on schedule and within budget. I animated Harry Potter in the scenes with him flying on his broom over Hogwarts and on the flying Hippogriff. I edited the final video with supplied soundtrack and prepared digital files for final delivery.

Client Response

"I'm in love. It's perfect!!!...thank you SO much...This has been an amazing effort, and
I'm so so proud of this work!!!"

Angela Doran
Creative Director | Optimistico

Objective

Euro RSCG Tonic's campaign for VESIcare (Astellas/GSK) conjures an animated world of people composed of coppertoned pipes to relate to those with overactive bladder (OAB). By drawing relevance to our universal "internal plumbing" and what happens when the pipes don't work, the campaign helped those in denial to shift their beliefs about OAB.

As part of the 2011 vesicare.com site refresh, the Interactive Guide to Internal Plumbing gives visitors a closer look at how a normal bladder functions, what happens with overactive bladder, and how VESIcare is thought to work to help treat OAB symptoms.

My Role

I served as lead Flash developer and animator on this project at Euro RSCG.

Response

As a result of the award-winning Pipe People campaign VESlcare has become the No. 3 brand and sufferers are more likely to ask their doctor for VESIcare.

Objective

The National Crime Prevention Council (NCPC) and ad agency Saatchi & Saatchi looked to create an online PSA addressing cyberbullying in which a teenage boy responds to cruel YouTube comments about his dolphin-themed poetry.

The resulting clever YouTube page takeover features a character who breaks out of the YouTube video frame and pulls a comment off the page and takes it back into the frame to read and respond to it.

My Role

I served as Technical Director and Lead Flash Developer on this project for Saatchi & Saatchi as part of my responsibilities as Lead Interactive Developer at iMundo/Mundocom Worldwide.

Response

The video was viewed viewed more than 625,000 times in the first month and was well received as a clever and resposible use of web video. The ad won Saatchi & Saatchi a 2010 One Show Interactive Merit Award.

"Web video can be pretty disappointing. For the most part, agencies treat it as a little TV screen for overly long commercials and call it a day. Saatchi & Saatchi deserves kudos for this anti-cyberbullying video on behalf of the National Crime Prevention Council. While reading an earnest plea for dolphins on what appears to be a normal YouTube page, a teen suddenly reaches through the video frame to pick up one of the mean comments that's been left and reads it. It's a nice, unexpected twist that drives home the point the NCPC is making. Now, as far as convincing YouTube commenters to be nice, I fear that's a hopeless cause." — Brian Morrissey      AdWeek.com     January 22, 2010

Objective

Bewareofthedoghouse.com was a viral online campaign created by Saatchi & Saatchi New York that helped reshape JCPenney's online presence. The Doghouse was one of the very first sites to utilize the Facebook Connect functionality, allowing users to include their Facebook friends in this viral campaign.

My Role

I worked on this project for Mundocom Worldwide as Lead Developer. I re-built existing site Flash architecture and actionscript to provide enhanced user experience and created banner ad key sizes for the online media campaign.

Response

The site was well received, with over 15,000 people placed into the doghouse in the first month alone. The campaign was featured in Newsweek magazine, Advertising Age, Creativity, and won the gold medal at the 2009 RACie awards.