Objective

Create a 30-second trailer to promote the Harry Potter book series to 8-12 year olds, emphasizing the magic of the books as opposed to the films. The magic element, barely contained by the book, strives to break out via shadow art.

My Role

At iMundo, I served as Animation Director and Project Manager for this trailer for Optimistico and their client, Scholastic. I was entrusted with conveying Optimistico's creative vision to our animation team and keeping the project on schedule and within budget. I animated Harry Potter in the scenes with him flying on his broom over Hogwarts and on the flying Hippogriff. I edited the final video with supplied soundtrack and prepared digital files for final delivery.

Client Response

"I'm in love. It's perfect!!!...thank you SO much...This has been an amazing effort, and
I'm so so proud of this work!!!"

Angela Doran
Creative Director | Optimistico

Objective

Euro RSCG Tonic's campaign for VESIcare (Astellas/GSK) conjures an animated world of people composed of coppertoned pipes to relate to those with overactive bladder (OAB). By drawing relevance to our universal "internal plumbing" and what happens when the pipes don't work, the campaign helped those in denial to shift their beliefs about OAB.

As part of the 2011 vesicare.com site refresh, the Interactive Guide to Internal Plumbing gives visitors a closer look at how a normal bladder functions, what happens with overactive bladder, and how VESIcare is thought to work to help treat OAB symptoms.

My Role

I served as lead Flash developer and animator on this project at Euro RSCG.

Response

As a result of the award-winning Pipe People campaign VESlcare has become the No. 3 brand and sufferers are more likely to ask their doctor for VESIcare.

Objective

WorldSpace broadcast digital-quality audio channels via satellite to people around the world who wanted world-class programming that was not available or rarely found on local regional or national terrestrial radio. This demo was created to describe the companies offerings.

My Role

I served as lead Flash developer and animator on this project at Dircks Associates. The animation is a clever combination of 2D and 3D modelled elements animated in in Flash.

Objective

While working as Senior Editor at CBC Media, I co-wrote, storyboarded and edited this computer animated spot for regional electronics retailer P.C. Richard & Son. This was the anchor spot for their annual holiday campaign.